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~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
11
European Journal of Marketing
7
European journal of marketing : EJM
4
Journal of advertising
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Qualitative market research : an international journal
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Qualitative Market Research: An International Journal
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International marketing review
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Journal of Service Theory and Practice
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of service theory and practice : JSTP
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Marketing letters : a journal of research in marketing
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The University of Auckland Business School Research Paper Series
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The journal of consumer marketing
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Tourism management : research, policies, practice
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Asia Pacific Journal of Marketing and Logistics
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Australasian marketing journal
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Branded lives : the production and consumption of meaning at work
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European journal of marketing
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European management journal
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Exploring the rise of fandom in contemporary consumer culture
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Gender, culture, and consumer behavior
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International Marketing Review
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International journal of advertising : the review of marketing communications
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Journal of Consumer Marketing
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Journal of Consumer Psychology
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Journal of business ethics : JBE
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : MM
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Journal of public policy & marketing
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Managing service quality : MSQ ; an international journal
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The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Business Practice (2012)
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The University of Auckland Business School Research Paper Series, 2020
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Working paper / Department of Commerce, College of Business, Massey University
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Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Buchanan-Oliver, Margo
;
Seo, Yuri
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 423-431
Persistent link: https://www.econbiz.de/10009690934
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2
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
3
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
4
Play as co‐created narrative in computer game consumption: The hero's journey in Warcraft III
Buchanan‐Oliver, Margo
;
Seo, Yuri
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 423-431
Persistent link: https://www.econbiz.de/10010050001
Saved in:
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