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The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
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Children's consumption behavior in response to food product placements in movies
Matthes, Jörg; Naderer, Brigitte - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
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Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.; Altobellom Suzanne A.; … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
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Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes; Fransen, Marieke L.; Wulff, Rebecca; … - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.; Hudders, Liselot; Cauberghe, Veroline - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
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Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009738779
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Exploring memory for product names advertised with humour
Hansen, Jochim; Strick, Madelijn; Baaren, Rick B. van; … - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
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Message strength and persuasion when consumers imagine product usage
Praxmarer-Carus, Sandra - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 225-231
Persistent link: https://www.econbiz.de/10009297519
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965