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Visual aesthetics in store environment and its moderating role on consumer intention
Vieira, Valter Afonso - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 364-380
Persistent link: https://www.econbiz.de/10008701454
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Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
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Brand preference affects the threshold for perceptual awareness
Ransøy, Thomas Zoëga; Skov, Martin - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010255555
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
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Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
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Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.; Hildebrand, Emily A. - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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What they see is what they get? : an fMRI-study on neural correlates of attractive packaging
Stoll, Marco; Baecke, Sebastian; Kenning, Peter - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 342-359
Persistent link: https://www.econbiz.de/10003762109
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The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda; Romaniuk, Jenni - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
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Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami; Luomala, Harri T.; Pohjanheimo, Terhi; … - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10009508886