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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
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Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
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Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.; Hildebrand, Emily A. - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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Example, please! : comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations
Ziegele, Marc; Weber, Mathias - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 103-114
Persistent link: https://www.econbiz.de/10011294143
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Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi; Jin, Seunga Venus - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
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E-word-of-mouth on health social networking sites : an opportunity for tailored health communication
Liang, Bo; Scammon, Debra L. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 322-331
Persistent link: https://www.econbiz.de/10009424842
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The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda; Romaniuk, Jenni - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
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Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami; Luomala, Harri T.; Pohjanheimo, Terhi; … - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
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Extending the brand image on new products: the facilitative effect of happy mood states
Greifeneder, Rainer; Bless, Herbert; Kuschmann, Thorsten - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10003439297