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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
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Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.; Hildebrand, Emily A. - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
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Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
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Does snobbish service generate better sales? : the case of luxury goods
Chiou, Jyh-Shen; Hsiao, Cheng-Chieh - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 577-590
Persistent link: https://www.econbiz.de/10011815006
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Substantiating Byzantium : the role of artifacts in the co-construction of narratives
Chronis, Athinodoros - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 180-192
Persistent link: https://www.econbiz.de/10011376292
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Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Buchanan-Oliver, Margo; Seo, Yuri - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 423-431
Persistent link: https://www.econbiz.de/10009690934
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"It's a fix!" : the mediative influence of the x Factor tribe on narrative transportation as persuasive process
Richardson, Brendan - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 122-132
Persistent link: https://www.econbiz.de/10009738782
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Couples' narratives of shared-self, possessions and consumption experiences
Wong, Phoebe; Hogg, Margaret K.; Vanharanta, Markus - In: Journal of consumer behaviour : an international … 16 (2017) 1, pp. 72-81
Persistent link: https://www.econbiz.de/10011685021
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Foreign brands in local cultures : a socio-cultural perspective of postmodern brandscapes
Al-Mutawa, Fajer Saleh; Elliott, Richard; Nuttall, Peter - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 137-144
Persistent link: https://www.econbiz.de/10011294136