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~isPartOf:"Journal of consumer behaviour : an international research review"
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Consumer behaviour
283
Konsumentenverhalten
283
Brand image
30
Markenimage
30
USA
29
United States
29
Personality psychology
23
Persönlichkeitspsychologie
23
Emotion
22
Großbritannien
19
United Kingdom
19
Advertising effects
18
Werbewirkung
18
Kaufentscheidung
16
Purchase decision
16
Brand management
14
Markenführung
14
Market research
13
Marktforschung
13
Cognition
12
Kognition
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China
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Perception
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Wahrnehmung
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Jugendliche
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Youth
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Online retailing
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Online-Handel
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Product information
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Produktinformation
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Social Web
9
Social web
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Befragung
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Children
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Computerspiel
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Decision under uncertainty
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Entscheidung unter Unsicherheit
8
Gender studies
8
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Collection of articles of several authors
10
Sammelwerk
10
Case study
1
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English
301
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Hassan, Louise M.
4
Spears, Nancy
4
Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Nenycz-Thiel, Magda
3
Parry, Sara
3
Parsons, Elizabeth
3
Seo, Yuri
3
Shiu, Edward
3
Albinsson, Pia A.
2
Amos, Clinton
2
Bajde, Domen
2
Burchell, Kevin
2
Caruana, Robert
2
Chattaraman, Veena
2
Chatzidakis, Andreas
2
Cherrier, Hélène
2
Eckhardt, Giana M.
2
Elliott, Richard
2
Fam, Kim Shyan
2
Fitchett, James
2
Gavish, Yossi
2
Heslop, Louise A.
2
Kao, Danny Tengti
2
Kemp, Elyria
2
Laforet, Sylvie
2
Lennon, Sharron J.
2
Lindberg, Frank
2
Matthes, Jörg
2
Moschis, George P.
2
Naderer, Brigitte
2
Niculescu, Mihai
2
Perera, B. Yasanthi
2
Piacentini, Maria
2
Rettie, Ruth
2
Romaniuk, Jenni
2
Sandıkçı, Özlem
2
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
2,228
Journal of retailing and consumer services
1,975
International journal of consumer studies
770
International journal of hospitality management
760
Psychology & marketing
709
The journal of brand management : an international journal
677
Economics Papers from University Paris Dauphine
617
SpringerLink / Bücher
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER working paper series
531
MPRA Paper
515
The journal of product & brand management
505
Working paper / National Bureau of Economic Research, Inc.
441
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
406
NBER Working Paper
388
Journal of travel and tourism marketing
383
Tourism management : research, policies, practice
382
Journal of marketing research : JMR
376
Journal of marketing management : MM
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
IZA Discussion Papers
350
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of marketing communications
333
Journal of international consumer marketing
330
Journal of retailing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of marketing
321
Journal of fashion marketing and management
320
Cogent business & management
316
Marketing letters : a journal of research in marketing
315
International journal of retail & distribution management
309
Journal of the Academy of Marketing Science
304
The journal of consumer marketing
299
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
296
Marketing intelligence & planning
293
International journal of contemporary hospitality management
288
The journal of services marketing
278
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ECONIS (ZBW)
301
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1
Brand names on packaging and their impact on purchase preference
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
Saved in:
2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.
;
Hildebrand, Emily A.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
Saved in:
4
Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
Saved in:
5
The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
Saved in:
6
Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Saved in:
7
Extending the brand image on new products: the facilitative effect of happy mood states
Greifeneder, Rainer
;
Bless, Herbert
;
Kuschmann, Thorsten
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003439297
Saved in:
8
The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Coker, Brent
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011685013
Saved in:
9
On the malleable nature of product meaning in China
Eckhardt, Giana M.
;
Houston, Michael J.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003789920
Saved in:
10
Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
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