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Not worth the extra cost? : diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
Meißner, Martin; Heinzle, Stefanie Lena; Decker, Reinhold - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 223-231
Persistent link: https://www.econbiz.de/10009766218
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Special issue: Gaming
Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011508906
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It is nice to be important, but it is more important to be nice : country-of-origin's perceived warmth in product failures
Xu, Huimin; Leung, Ada; Yan, Ruoh-nan - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 285-292
Persistent link: https://www.econbiz.de/10009780519
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How do reviews from professional critics interact with other signals of product quality? : evidence from the video game industry
Cox, Joe; Kaimann, Daniel - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 366-377
Persistent link: https://www.econbiz.de/10011508877
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Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
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Brand signal quality of products in an asymmetric online information environment : an experimental study
Tsao, Hsiu-yuan; Berthon, Pierre R.; Pittt, Leyland F.; … - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 169-178
Persistent link: https://www.econbiz.de/10009296479
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Reserve price and competing bids : reference points for product evaluations in online auctions?
Trautmann, Stefan T.; Kuilen, Gijs van de - In: Journal of consumer behaviour : an international … 14 (2015) 4, pp. 285-296
Persistent link: https://www.econbiz.de/10011477068
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The halo model of origin images : conceptualisation and initial empirical test
Josiassen, Alexander; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 253-266
Persistent link: https://www.econbiz.de/10009780524
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Extending the technology acceptance model to mobile telecommunication innovation : the existence of network externalities
Wang, Chih-Chien; Lo, Shao-Kang; Fang, Wenchang - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10003715640
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Factors explaining male/ female differences in attitudes and purchase intention toward genetically engineered salmon
Qin, Wei; Brown, J. Lynne - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10003715659