How do reviews from professional critics interact with other signals of product quality? : evidence from the video game industry
Joe Cox and Daniel Kaimann
| Year of publication: |
November-December 2015
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| Authors: | Cox, Joe ; Kaimann, Daniel |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 6, p. 366-377
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| Subject: | Asymmetrische Information | Asymmetric information | Kritik | Criticism | Virales Marketing | Viral marketing | Produktqualität | Product quality | Verkaufsförderung | Sales promotion | Computerspieleindustrie | Video game industry | 2004-2008 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1553 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508877