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Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
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Are you willing to pay the price? : the impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands
Ferreira, Aristides Isidoro; Ribeiro, Inês - In: Journal of consumer behaviour : an international … 16 (2017) 1, pp. 63-71
Persistent link: https://www.econbiz.de/10011685019
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Friend of foe : in enjoying playfulness, do innovative consumers tend to switch brand?
Aroean, Lukman - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10009509234
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Reputation building : beyond our control? ; inferences in consumers' ethical perception formation
Brunk, Katja H. - In: Journal of consumer behaviour : an international … 9 (2010) 4, pp. 275-292
Persistent link: https://www.econbiz.de/10008651818
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Effects of US-based franchising in the developing world : a Middle-Eastern consumer perspective
Grünhagen, Marko; Witte, Carl L.; Pryor, Susie - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10003943312
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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On the malleable nature of product meaning in China
Eckhardt, Giana M.; Houston, Michael J. - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 484-495
Persistent link: https://www.econbiz.de/10003789920
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The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart; La Niece, Caroline - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
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Packaging of healthy and unhealthy food products for children and parents : the relative influence of licensed characters and brand names
Levin, Aron M.; Levin, Irwin P. - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 393-402
Persistent link: https://www.econbiz.de/10008701448