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The transformative potential of marketing from the consumers' point of view
Pereura Heath, Teresa; Chatzidakis, Andreas - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 283-291
Persistent link: https://www.econbiz.de/10009624547
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Emerging issues in transformative consumer researcha and social marketing : an introduction to the special issue
Piacentini, Maria; Banister, Emma; Salciuviene, Laura; … - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 273-274
Persistent link: https://www.econbiz.de/10009624567
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Special issue : Transformative consumer research and social marketing
Piacentini, Maria (contributor) - 2012
Persistent link: https://www.econbiz.de/10009624590
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Marketing social norms : social marketing and the social norm approach
Burchell, Kevin; Rettie, Ruth; Patel, Kavita - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009720173
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Social normalisation : using marketing to make green normal
Rettie, Ruth; Burchell, Kevin; Barnham, Chris - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
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Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
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Brand names on packaging and their impact on purchase preference
Laforet, Sylvie - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
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Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.; Hildebrand, Emily A. - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
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Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David; Foster, Kenneth Alan; Lusk, Jayson L.; … - In: Journal of consumer behaviour : an international … 10 (2011) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
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Social marketing, parental purchasing decisions, and unhealthy food in developing countries : a Nigerian typology
McLeay, Fraser; Oglethorpe, David - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 232-242
Persistent link: https://www.econbiz.de/10009766216