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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Consumers avoid buying from firms with higher CEO‐to‐worker pay ratios
Mohan, Bhavya; Schlager, Tobias; Deshpandé, Rohit; … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 344-352
Persistent link: https://www.econbiz.de/10011858718
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Coping repertoire : integrating a new conceptualization of coping with transactional theory
Duhachek, Adam; Kelting, Katie - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 473-485
Persistent link: https://www.econbiz.de/10003884450
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The moderating role of emotional differentiation on satiation
Poor, Morgan; Duhachek, Adam; Krishnan, Shanker - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 507-519
Persistent link: https://www.econbiz.de/10009682421
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The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
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The psychology of appraisal : specific emotions and decision-making
So, Jane; Achar, Chethana; Han, Dahee; Agrawal, Nidhi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 359-371
Persistent link: https://www.econbiz.de/10011344208