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Enticing for me but unfair to her : can targeted pricing evoke socially conscious behavior?
Wang, Yu; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 433-442
Persistent link: https://www.econbiz.de/10009580739
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How source of funds affects buyer's judgments of price fairness and subsequent response
Nguyen, Adam; Meng, Juan - In: The journal of product & brand management 25 (2016) 7, pp. 710-720
Persistent link: https://www.econbiz.de/10011616267
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The two components of a fair price : social and personal
Maxwell, Sarah; Comer, Lucette - In: The journal of product & brand management 19 (2010) 5, pp. 375-380
Persistent link: https://www.econbiz.de/10008658560
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Perceived price fairness and price decay in the DVD market
Cockrill, Antje; Goode, Mark M. H. - In: The journal of product & brand management 19 (2010) 5, pp. 367-374
Persistent link: https://www.econbiz.de/10008658561
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When consumers care about being treated fairly : the interaction of relationship norms and fairness norms
Aggarwal, Pankaj; Larrick, Richard P. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10009548890
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Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom; Baumgartner, Hans; Winterich, Karen Page - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
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It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan; Monroe, Kent B. - In: The journal of product & brand management 26 (2017) 3, pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
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Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 6, pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
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Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
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Aligning benefits with payments : a test of the pattern alignment hypothesis
Auh, Seigyoung; Shih, Eric; Yoon, Yeosun - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 292-303
Persistent link: https://www.econbiz.de/10003793880