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Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
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Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb; Peck, Joann; Barger, Victor A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
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Unconscious transfer of meaning to brands
Galli, Maria; Gorn, Gerald J. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 215-225
Persistent link: https://www.econbiz.de/10009259731