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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
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Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.; Chun, HaeEun Helen; MacInnis, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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Goals for short articles
Park, C. Whan - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 570-573
Persistent link: https://www.econbiz.de/10009523982
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Editorial note: Two types of attractive research : cute research and beautiful research
Park, C. Whan - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 299-302
Persistent link: https://www.econbiz.de/10009580764
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Editors note: What is JCP's next move?
Park, C. Whan - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 471-472
Persistent link: https://www.econbiz.de/10009682438
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Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Fedorikhin, Alexander; Park, C. Whan; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 265-268
Persistent link: https://www.econbiz.de/10009766847