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The contrasting effects of negative word of mouth in the post-consumption stage
Chan, Haksin; Cui, Selina - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 324-337
Persistent link: https://www.econbiz.de/10009259695
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Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior
Fishbach, Ayelet; Ratner, Rebecca K.; Zhang, Ying - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10008909940
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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay; Grewal, Rajdeep; Rangaswamy, Arvind; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
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Unconscious information processing reduces information overload and increases product satisfaction
Messner, Claude; Wänke, Michaela - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10008909950
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713
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Beyond rationality : the content of preferences
Dhar, Ravi; Novemsky, Nathan - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 175-178
Persistent link: https://www.econbiz.de/10003770714