Narrow search
Showing 1 - 10 of 347
Cover Image
The effects of physical distance between regular and sale prices on numerical difference perceptions
Coulter, Keith S.; Norberg, Patricia A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 144-157
Persistent link: https://www.econbiz.de/10003860491
Cover Image
Who I am and how I think : the impact of self-construal on the roles of internal and external reference prices in price evaluations
Chen, Cathy Yi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 416-426
Persistent link: https://www.econbiz.de/10003884409
Cover Image
Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
Cover Image
Measuring processing fluency : one versus five items
Graf, Laura K. M.; Mayer, Stefan; Landwehr, Jan Rüdiger - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
Cover Image
Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
Cover Image
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Cover Image
Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
Cover Image
The role of frequency of experience with a product category and temporal orientation in self-referent advertising
Dimofte, Claudiu V.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 343-354
Persistent link: https://www.econbiz.de/10008658284
Cover Image
Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10009577004
Cover Image
Looking for my self : identity-driven attention allocation
Coleman, Nicole Verrochi; Williams, Patti - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 504-511
Persistent link: https://www.econbiz.de/10011344179