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The antecedents of anticipatory purchase : reconciling the two routes to optimism
Chan, Elaine; Sengupta, Jaideep; Mukhopadhyay, Anirban - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 90-105
Persistent link: https://www.econbiz.de/10009719549
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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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Gender-related reactions to gratuitous sex appeals in advertising
Sengupta, Jaideep; Dahl, Darren W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 1, pp. 62-78
Persistent link: https://www.econbiz.de/10003733547