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Kids, cartoons, and cookies : stereotype priming effects on children's food consumption
Campbell, Margaret C.; Manning, Kenneth C.; Leonard, Bridget - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 257-264
Persistent link: https://www.econbiz.de/10011479204
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New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences
Venkatraman, Vinod; Clithero, John A.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 143-153
Persistent link: https://www.econbiz.de/10009548884
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Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page; Carter, Robert E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
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Children playing branded video games : the impact of interactivity on product placement effectiveness
Hang, Haiming; Auty, Susan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10008909932
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Capitalizing on brand personalities in advertising : the influence of implicit self-theories on ad appeal effectiveness
Park, Ji Kyung; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 424-432
Persistent link: https://www.econbiz.de/10009580744
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713
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Beyond rationality : the content of preferences
Dhar, Ravi; Novemsky, Nathan - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 175-178
Persistent link: https://www.econbiz.de/10003770714