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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Fedorikhin, Alexander; Park, C. Whan; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
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A dual-process model of brand extension : taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
Estes, Zachary; Gibbert, Michael; Guest, Duncan; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009548897
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Consumers' implicit theories about personality influence their brand personality judgments
Mathur, Pragya; Jain, Shailendra Pratap; Maheswaran, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 545-557
Persistent link: https://www.econbiz.de/10009682415
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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The effect of perceived message choice on persuasion
Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
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Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549