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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
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When a product takes on characteristics of the person who created it : sometimes it sounds sweeter
Folkes, Valerie S.; Matta, Shashi - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10009719558
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Gender-related reactions to gratuitous sex appeals in advertising
Sengupta, Jaideep; Dahl, Darren W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 1, pp. 62-78
Persistent link: https://www.econbiz.de/10003733547
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Fickle men, faithful women : effects of mating cues on men's and women's variety-seeking behavior in consumption
Chen, Rui; Zheng, Yuhuang; Zhang, Yan - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 275-282
Persistent link: https://www.econbiz.de/10011479209
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Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page; Carter, Robert E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
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Interpersonal influences on adolescent materialism : a new look at the role of parents and peers
Chaplin, Lan Nguyen; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 176-184
Persistent link: https://www.econbiz.de/10003981573
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Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan; Zhu, Rui Juliet - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
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Revisiting gender differences : what we know and what lies ahead
Meyers-Levy, Joan; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 129-149
Persistent link: https://www.econbiz.de/10010485540
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Do mothers spend more on daughters while fathers spend more on sons?
Nikiforidis, Lambrianos; Durante, Kristina M.; Redden, … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 149-156
Persistent link: https://www.econbiz.de/10011842204