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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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Consumer reactions to the decreased usage message : the role of elaborative processing
White, Katherine; Willness, Chelsea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10003825338
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The effect of evolving resource synergy beliefs on the intentions : behavior discrepancy in ethical consumption
Gupta, Reetika; Sen, Sankar - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 114-121
Persistent link: https://www.econbiz.de/10009719546
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Do less ethical consumers denigrate more ethical consumers? : the effect of willful ignorance on judgments of others
Zane, Daniel M.; Irwin, Julie Richt; Walker Reczek, Rebecca - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10011531084
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
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When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael; Rabino, Rebecca; Cavanaugh, Lisa A.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
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The influence of corporate social responsibility efforts on the moral behavior of high self‐brand overlap consumers
Newman, Kevin P.; Brucks, Merrie - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 253-271
Persistent link: https://www.econbiz.de/10011858588
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The effect of perceived message choice on persuasion
Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
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Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
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Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam; Gips, James - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10008909933