Narrow search
Showing 1 - 10 of 343
Cover Image
Consumer reactions to the decreased usage message : the role of elaborative processing
White, Katherine; Willness, Chelsea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10003825338
Cover Image
The effect of evolving resource synergy beliefs on the intentions : behavior discrepancy in ethical consumption
Gupta, Reetika; Sen, Sankar - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 114-121
Persistent link: https://www.econbiz.de/10009719546
Cover Image
Do less ethical consumers denigrate more ethical consumers? : the effect of willful ignorance on judgments of others
Zane, Daniel M.; Irwin, Julie Richt; Walker Reczek, Rebecca - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10011531084
Cover Image
Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
Cover Image
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
Cover Image
When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael; Rabino, Rebecca; Cavanaugh, Lisa A.; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
Cover Image
The influence of corporate social responsibility efforts on the moral behavior of high self‐brand overlap consumers
Newman, Kevin P.; Brucks, Merrie - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 253-271
Persistent link: https://www.econbiz.de/10011858588
Cover Image
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.; Rodas, María A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Cover Image
Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
Cover Image
The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546