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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Positional goods and the social rank hypothesis : income inequality affects online chatter about high- and low‐status brands on Twitter
Walasek, Lukasz; Bhatia, Sudeep; Brown, Gordon D. A. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 138-148
Persistent link: https://www.econbiz.de/10011842203
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Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
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Word-of-mouth and the forecasting of consumption enjoyment
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 464-482
Persistent link: https://www.econbiz.de/10010210186
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Microblogging and the value of undirected communication
Buechel, Eva C.; Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
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Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb; Peck, Joann; Barger, Victor A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
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The effect of computer-mediated communication on conformity vs. nonconformity : an impression management perspective
Schlosser, Ann E. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 374-388
Persistent link: https://www.econbiz.de/10003883918
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Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
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Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.; Rodas, María A. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181