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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page; Carter, Robert E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
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Distinct threats, common remedies : how consumers cope with psychological threat
Han, Dahee; Duhacheck, Adam; Rucker, Derek D. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 531-545
Persistent link: https://www.econbiz.de/10011411540
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Food categorization flexibility increases the preference for indulgent foods
Khare, Adwait; Ghosh Chowdhury, Tilottama - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 546-560
Persistent link: https://www.econbiz.de/10011411541
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The sweet taste of gratitude : feeling grateful increases choice and consumption of sweets
Schlosser, Ann E. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 561-576
Persistent link: https://www.econbiz.de/10011411542
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Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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The sleeper framing effect : the influence of frame valence on immediate and retrospective judgments
Isaac, Mathew S.; Poor, Morgan - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10011479125
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When one desires too much of a good thing : the compromise effect under maximizing tendencies
Mao, Wen - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 66-80
Persistent link: https://www.econbiz.de/10011479129
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Say no more! : the liability of strong ties on desire for special experiences
Goode, Miranda R.; Hart, Kendra; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 91-97
Persistent link: https://www.econbiz.de/10011479135