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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario; Millet, Kobe; Van den Bergh, Bram - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
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When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.; Dacin, Peter A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
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Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha; Lindner, Sandy; Freudenberg, Anna - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
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Capitalizing on brand personalities in advertising : the influence of implicit self-theories on ad appeal effectiveness
Park, Ji Kyung; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 424-432
Persistent link: https://www.econbiz.de/10009580744
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment
Freeman, Dan; Shapiro, Stewart; Brucks, Merrie - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 629-642
Persistent link: https://www.econbiz.de/10003936186
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Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing; Zhang, Jing; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
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I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
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The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi; Joy, Annamma; Sherry, John F.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 459-470
Persistent link: https://www.econbiz.de/10008728823