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A recipe for friendship : similar food consumption promotes trust and cooperation
Woolley, Kaitlin; Fishbach, Ayelet - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011771809
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The use of structural equation models in Consumer Psychology : a methodological dialogue on its contributions, cautions, and concerns
Priester, Joseph R. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 205-207
Persistent link: https://www.econbiz.de/10003981580
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Building trust to increase purchase intentions : the signaling impact of low pricing policies
White, Tiffany Barnett; Hong, Yuan - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 384-394
Persistent link: https://www.econbiz.de/10009580753
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10010359883
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Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene; Kupor, Daniella M.; Gino, Francesca; … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10009577004