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Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam; Gips, James - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
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Motivating consumer behavior by subliminal conditioning in the absence of basic needs : striking even while the iron is cold
Veltkamp, Martijn; Custers, Ruud; Aarts, Henk - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 49-56
Persistent link: https://www.econbiz.de/10008909938
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Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior
Fishbach, Ayelet; Ratner, Rebecca K.; Zhang, Ying - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10008909940
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A multidimensional association approach to sequential consumer judgments
Keppler, David Sleeth; Wheeler, S. Christian - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 14-23
Persistent link: https://www.econbiz.de/10008909946
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The benefits of "sleeping on things" : unconscious thought leads to automatic weighting
Bos, Maarten W.; Dijksterhuis, Ap; Baaren, Rick B. van - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 4-8
Persistent link: https://www.econbiz.de/10008909951
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Special Issue: Nonconscious processes in consumer psychology
Chartrand, Tanya L. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008909954
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Special issue: Emotion, self, and identity : implications for and consequences of consumer behavior
Maheswaran, Durairaj (contributor) - 2015
Persistent link: https://www.econbiz.de/10011344171
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175