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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing; Zhang, Jing; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
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I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
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The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi; Joy, Annamma; Sherry, John F.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 459-470
Persistent link: https://www.econbiz.de/10008728823
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Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario; Millet, Kobe; Van den Bergh, Bram - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
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Structural comparison and consumer choice
Markman, Arthur B.; Loewenstein, Jeffrey - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 126-137
Persistent link: https://www.econbiz.de/10003981557
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When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.; Dacin, Peter A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
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Regulatory focus and reliance on implicit preferences in consumption contexts
Florack, Arnd; Friese, Malte; Scarabis, Martin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10003981578
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The use of structural equation models in Consumer Psychology : a methodological dialogue on its contributions, cautions, and concerns
Priester, Joseph R. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 205-207
Persistent link: https://www.econbiz.de/10003981580
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Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran; DelVecchio, Devon S.; Childers, Terry L. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 312-323
Persistent link: https://www.econbiz.de/10009259702