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Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Rice, Dan Hamilton; Kelting, Katie; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 249-259
Persistent link: https://www.econbiz.de/10009569968
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How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.; Allen, Chris T. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
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The effects of physical distance between regular and sale prices on numerical difference perceptions
Coulter, Keith S.; Norberg, Patricia A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 144-157
Persistent link: https://www.econbiz.de/10003860491
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Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Who I am and how I think : the impact of self-construal on the roles of internal and external reference prices in price evaluations
Chen, Cathy Yi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 416-426
Persistent link: https://www.econbiz.de/10003884409
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Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
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The role of frequency of experience with a product category and temporal orientation in self-referent advertising
Dimofte, Claudiu V.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 343-354
Persistent link: https://www.econbiz.de/10008658284
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Exploring the superadditive effects of scent and pictures on verbal recall : an extension of dual coding theory
Lwin, May O.; Morrin, Maureen; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 317-326
Persistent link: https://www.econbiz.de/10008658290
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Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10009577004