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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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A meta-analytic synthesis of the question-behavior effect
Spangenberg, Eric R.; Kareklas, Ioannis; Devezer, Berna; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 441-458
Persistent link: https://www.econbiz.de/10011531117
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Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
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Say no more! : the liability of strong ties on desire for special experiences
Goode, Miranda R.; Hart, Kendra; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 91-97
Persistent link: https://www.econbiz.de/10011479135
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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189