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Compensatory knowledge signaling in consumer word-of-mouth
Packard, Grant; Wooten, David B. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 434-450
Persistent link: https://www.econbiz.de/10010210193
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Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran; DelVecchio, Devon S.; Childers, Terry L. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
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Knowledge does not necessarily make the heart grow fonder : the moderating role of knowledge on accessibility experiences
Sinha, Jayati; Naykankuppam, Dhananjay - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10009719555
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Solving the annuity puzzle : the role of mortality salience in retirement savings decumulation decisions
Salisbury, Linda Court; Nenkov, Gergana Y. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 417-425
Persistent link: https://www.econbiz.de/10011531102
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713
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Beyond rationality : the content of preferences
Dhar, Ravi; Novemsky, Nathan - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 175-178
Persistent link: https://www.econbiz.de/10003770714
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The synthesis of preference : bridging behavioral decision research and marketing science
Kivetz, Ran; Netzer, Oded; Schrift, Rom - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 179-186
Persistent link: https://www.econbiz.de/10003770716