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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Compensatory knowledge signaling in consumer word-of-mouth
Packard, Grant; Wooten, David B. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 434-450
Persistent link: https://www.econbiz.de/10010210193
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Yes, we have no bananas : consumer responses to restoration of freedom
Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 541-548
Persistent link: https://www.econbiz.de/10010410177
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Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
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Microblogging and the value of undirected communication
Buechel, Eva C.; Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
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Food, sex and the hunger for distinction
Berger, Jonah; Shiv, Baba - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 464-472
Persistent link: https://www.econbiz.de/10009384867