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Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.; Khamitov, Mansur; Connors, Scott - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
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When one desires too much of a good thing : the compromise effect under maximizing tendencies
Mao, Wen - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 66-80
Persistent link: https://www.econbiz.de/10011479129
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The effects of religion on consumer behavior : a conceptual framework and research agenda
Mathras, Daniele; Cohen, Adam B.; Mandel, Naomi; Mick, … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 298-311
Persistent link: https://www.econbiz.de/10011479212
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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The publicly self-consciousness consumer: prepared to be embarrassed
Lau-Gesk, Loraine; Drolet, Aimee - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10003717546
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Will I like a "medium" pillow? : another look at constructed and inherent preferences
Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003770710
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Preference construction and preference stability : putting the pillow to rest
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 170-174
Persistent link: https://www.econbiz.de/10003770713
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Beyond rationality : the content of preferences
Dhar, Ravi; Novemsky, Nathan - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 175-178
Persistent link: https://www.econbiz.de/10003770714
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The synthesis of preference : bridging behavioral decision research and marketing science
Kivetz, Ran; Netzer, Oded; Schrift, Rom - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 179-186
Persistent link: https://www.econbiz.de/10003770716
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Embodied constraints as elements in attitude construction
Smith, Eliot R. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 187-190
Persistent link: https://www.econbiz.de/10003770719