Narrow search
Showing 1 - 10 of 12
Cover Image
Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine; Argo, Jennifer J.; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 704-719
Persistent link: https://www.econbiz.de/10009686809
Cover Image
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina; Aggarwal, Pankaj - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Cover Image
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Cover Image
Unpacking celebrity brands through unpaid market communications
Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Cover Image
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.; Cocker, Hayley L. - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Cover Image
When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism
Aggarwal, Pankaj; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 307-323
Persistent link: https://www.econbiz.de/10009581293
Cover Image
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.; Finkel, Eli J.; Allan, David; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Cover Image
Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine; Argo, Jennifer J.; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 240-255
Persistent link: https://www.econbiz.de/10009777130
Cover Image
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Cover Image
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun; Li, Xiuping; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 317-335
Persistent link: https://www.econbiz.de/10009786434