Narrow search
Showing 1 - 10 of 39
Cover Image
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina; Schramm-Klein, Hanna; Mau, Gunnar - In: Marketing : ZFP ; journal of research and management 37 (2015) 4, pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Cover Image
Consumer response to humor in advertising : a series of field studies using behavioral observation
Scott, Cliff - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
Cover Image
Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T. - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
Cover Image
Money talks: perceived advertising expense and expected product quality
Kirmani, Amna - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 344-353
Persistent link: https://www.econbiz.de/10001098564
Cover Image
Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 225-233
Persistent link: https://www.econbiz.de/10001063616
Cover Image
Competitive interference and consumer memory for advertising
Burke, Raymond R. - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 55-68
Persistent link: https://www.econbiz.de/10001063634
Cover Image
The effects of advertisement encoding on the failure to discount information : implications for the sleeper effect
Mazursky, David - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 24-36
Persistent link: https://www.econbiz.de/10001063714
Cover Image
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Cover Image
Consumer learning : advertising and the ambiguity of product experience
Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10001018727
Cover Image
The effects of communication on consumers : special issue
In: Journal of consumer research : JCR ; an … 11 (1985) 4, pp. 849-967
Persistent link: https://www.econbiz.de/10001020232