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Beyond acculturation : multiculturalism and the institutional shaping of an ethnic consumer subject
Veresiu, Ela; Giesler, Markus - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 553-570
Persistent link: https://www.econbiz.de/10011929685
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Toward a reconciliation of market power and information theories of advertising effects on price elasticity
Mitra, Anusree - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10001178628
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Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism
Izberk-Bilgin, Elif - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 158-182
Persistent link: https://www.econbiz.de/10010383346
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Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.; Grayson, Kent - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.; Schlosser, Ann E.; Poor, Morgan; Xu, Lidan - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
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Consumer response to humor in advertising : a series of field studies using behavioral observation
Scott, Cliff - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
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Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T. - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
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Money talks: perceived advertising expense and expected product quality
Kirmani, Amna - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 344-353
Persistent link: https://www.econbiz.de/10001098564
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Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 225-233
Persistent link: https://www.econbiz.de/10001063616
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Competitive interference and consumer memory for advertising
Burke, Raymond R. - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 55-68
Persistent link: https://www.econbiz.de/10001063634