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On consumer beliefs about quality and taste
Spiller, Stephen A.; Belogolova, Lena - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 970-991
Persistent link: https://www.econbiz.de/10011770799
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Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands
Dommer, Sara Loughran; Swaminathan, Vanitha; Ahluwalia, … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 657-675
Persistent link: https://www.econbiz.de/10010226748
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Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set
Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10003724548
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Choosing here and now versus there and later : the moderating role of psychological distance on assortment size preferences
Goodman, Joseph K.; Malkoc, Selin A. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 751-768
Persistent link: https://www.econbiz.de/10009686806
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Consumer response to versioning : how brands’ production methods affect perceptions of unfairness
Gershoff, Andrew D.; Kivetz, Ran; Keinan, Anat - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 382-398
Persistent link: https://www.econbiz.de/10009581283
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Retail choice architecture : the effects of benefit- and attribute-based assortment organization on consumer perceptions and choice
Lamberton, Cait Poynor; Diehl, Kristin - In: Journal of consumer research : JCR ; an … 40 (2013/14) 3, pp. 393-411
Persistent link: https://www.econbiz.de/10010202824
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The offer framing effect : choosing single versus bundled offerings affects variety seeking
Mittelman, Mauricio; Andrade, Eduardo B.; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 953-964
Persistent link: https://www.econbiz.de/10010473340
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Order of entry and the moderating role of comparison brands in brand extension evaluation
Oakley, James L.; Duhachek, Adam; Balachander, Subramanian - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 706-712
Persistent link: https://www.econbiz.de/10003724562
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Conflict and compromise : drama in marketplace evolution
Giesler, Markus - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 739-753
Persistent link: https://www.econbiz.de/10003724539
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Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 834-839
Persistent link: https://www.econbiz.de/10011489746