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Cultivating optimism : how to frame your future during a health challenge
Briley, Donnel A.; Rudd, Melanie; Aaker, Jennifer - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 895-915
Persistent link: https://www.econbiz.de/10011780580
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Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
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How happiness affects choice
Mogilner, Cassie; Aaker, Jennifer; Kamvar, Sepandar D. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 429-443
Persistent link: https://www.econbiz.de/10009581279
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How happiness affects choice
Mogilner, Cassie; Aaker, Jennifer; Kamvar, Sepandar D. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 312-326
Persistent link: https://www.econbiz.de/10010383245
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Money in the bank : feeling powerful increases saving
Garbinsky, Emily N.; Klesse, Anne-Kathrin; Aaker, Jennifer - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 610-623
Persistent link: https://www.econbiz.de/10010473428
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Can Mixed Emotions Peacefully Coexist?
Williams, Patti; Aaker, Jennifer L. - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 636-649
Persistent link: https://www.econbiz.de/10006655418
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"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Aaker, Jennifer L.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10006658651
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Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
Aaker, Jennifer L. - In: Journal of consumer research : JCR ; an … 26 (2000) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10006663316
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Empathy versus Pride: The Influence of Emotional Appeals across Cultures
Aaker, Jennifer L.; Williams, Patti - In: Journal of consumer research : JCR ; an … 25 (1998) 3, pp. 241-261
Persistent link: https://www.econbiz.de/10006668399
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The Effect of Cultural Orientation on Persuasion
Aaker, Jennifer L.; Maheswaran, Durairaj - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 315-328
Persistent link: https://www.econbiz.de/10006672245