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The role of relationship norms in responses to service failures
Wan, Lisa C.; Hui, Michael K.; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 260-277
Persistent link: https://www.econbiz.de/10009272192
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Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Dahl, Darren W.; Argo, Jennifer J.; Morales, Andrea C. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 860-871
Persistent link: https://www.econbiz.de/10009501086
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The effect of mere touch on perceived ownership
Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
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Fragile enhancement of attitudes and intentions following difficult decisions
Litt, Ab; Tormala, Zakary L. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 584-598
Persistent link: https://www.econbiz.de/10008747738
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Happiness for sale : do experiential purchases make consumers happier than material purchases?
Nicolao, Leonardo; Irwin, Julie R.; Goodman, Joseph K. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10003880176
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Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K. - In: Journal of consumer research : JCR ; an … 15 (1989) 4, pp. 457-472
Persistent link: https://www.econbiz.de/10001068344
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Contrast and assimilation effects of processing fluency
Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889
Persistent link: https://www.econbiz.de/10003945195
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
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Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
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Lenses of the heart : how actors' and observers' perspectives influence emotional experiences
Hung, Iris W.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1103-1115
Persistent link: https://www.econbiz.de/10009540251