//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The notion of relationship in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
63
Konsumentenverhalten
63
Brand image
54
Markenimage
54
Brand
35
Markenartikel
35
Brand management
23
Markenführung
23
USA
19
United States
19
Advertising effects
12
Werbewirkung
12
Consumer preferences
9
Konsumentenpräferenzen
9
Emotion
8
Personality psychology
7
Persönlichkeitspsychologie
7
Advertising
6
Werbung
6
Brand extension
5
Cognition
5
Cultural identity
5
Kognition
5
Kulturelle Identität
5
Markentransfer
5
Beziehungsmarketing
4
Canada
4
Kanada
4
Product information
4
Produktinformation
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Customer satisfaction
3
Decision
3
Entscheidung
3
Experiment
3
Information behaviour
3
Informationsverhalten
3
Kundenzufriedenheit
3
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
90
Type of publication (narrower categories)
All
Article in journal
90
Aufsatz in Zeitschrift
90
Language
All
English
90
Author
All
Ahluwalia, Rohini
3
Chartrand, Tanya L.
3
Noseworthy, Theodore J.
3
Sengupta, Jaideep
3
Sternthal, Brian
3
Torelli, Carlos J.
3
Aggarwal, Pankaj
2
Argo, Jennifer J.
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Chae, Boyoun
2
Cunha, Marcus
2
Cutright, Keisha M.
2
Fitzsimons, Gavan J.
2
Forehand, Mark R.
2
Geuens, Maggie
2
Irmak, Caglar
2
Janiszewski, Chris A.
2
Johar, Gita V.
2
Keinan, Anat
2
Langhe, Bart de
2
Laran, Juliano
2
McGill, Ann L.
2
Montgomery, Nicole Votolato
2
Nam, Myungwoo
2
Rahinel, Ryan
2
Sarial-Abi, Gülen
2
Shiv, Baba
2
Thompson, Craig J.
2
Van Osselaer, Stijn M. J.
2
Wheeler, S. Christian
2
White, Katherine
2
Allan, David
1
Andrade, Eduardo B.
1
Angle, Justin W.
1
Arvidsson, Adam
1
Avery, Jill
1
Bahn, Kenneth D.
1
Balachander, Subramanian
1
Baumgartner, Hans
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
774
The journal of brand management : an international journal
663
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
349
Psychology & marketing
203
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing research : JMR
134
Journal of advertising research
132
Journal of marketing management : MM
132
Journal of marketing communications
131
Journal of marketing
127
International journal of hospitality management
126
Tourism management : research, policies, practice
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of strategic marketing
122
Marketing intelligence & planning
120
Journal of travel and tourism marketing
118
The IUP journal of brand management : IJBRM
104
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Journal of the Academy of Marketing Science
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
The journal of consumer marketing
88
International marketing review
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
International journal of advertising : the quarterly review of marketing communications
82
The Trademark reporter
82
Journal of promotion management : JPM
80
Journal of global marketing
79
Journal of promotion management : innovations in planning and applied research
78
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
77
Journal of retailing
77
International journal of advertising : the review of marketing communications
76
more ...
less ...
Source
All
ECONIS (ZBW)
90
Showing
1
-
10
of
90
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When
brand
logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
2
Brand
-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
3
Out-of-category
brand
imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
4
Coke vs. Pepsi :
brand
compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
5
Does your company have the right logo? : how and why circular- and angular-logo shapes influence
brand
attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
6
Performance
brand
placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
7
Got to get you into my life : do
brand
personalities rub off on consumers?
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10008747691
Saved in:
8
Brand
tourists : how non-core users enhance the
brand
image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
9
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
10
The effect of
brand
commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->