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Consumer behaviour
37
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Psychology of advertising
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Werbepsychologie
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Advertising effects
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising research
310
Journal of advertising : official publication of the American Academy of Advertising
262
Journal of business research : JBR
242
International journal of advertising : the quarterly review of marketing communications
226
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
199
Psychology & marketing
164
Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
93
Journal of retailing and consumer services
90
Journal of promotion management : innovations in planning and applied research
82
Journal of economic psychology : research in economic psychology and behavioral economics
79
Journal of marketing research : JMR
76
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
70
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising : JCIRA
62
Marketing : ZFP ; journal of research and management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
41
International journal of hospitality management
40
The journal of brand management : an international journal
40
The journal of product & brand management
40
Springer eBook Collection
39
Asia Pacific journal of marketing and logistics
38
Journal of current issues and research in advertising
38
Tourism management : research, policies, practice
36
Journal of global marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
NBER working paper series
34
Journal of international consumer marketing
33
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ECONIS (ZBW)
68
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1
Everyday advertising context : an ethnography of advertising response in the family living room
Jayasinghe, Laknath
;
Ritson, Mark
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009777323
Saved in:
2
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
3
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
4
Hemispherically lateralized EEG as a response to television commercials
Rothschild, Michael
(
contributor
)
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 185-198
Persistent link: https://www.econbiz.de/10001063618
Saved in:
5
When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
Saved in:
6
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van
;
Ruyter, Ko de
;
Visconti, Luca M.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Saved in:
7
Special section on advertising effects
In:
Journal of consumer research : JCR ; an …
17
(
1990
)
2
,
pp. 160-236
Persistent link: https://www.econbiz.de/10001097310
Saved in:
8
The effects of background music in advertising : a reassessment
Kellaris, James J.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 113-118
Persistent link: https://www.econbiz.de/10001098508
Saved in:
9
Consumer response to humor in advertising : a series of field studies using behavioral observation
Scott, Cliff
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
Saved in:
10
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
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