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The power of strangers : the effect of incidental consumer brand encounters on brand choice
Ferraro, Rosellina; Bettman, James R.; Chartrand, Tanya L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 729-741
Persistent link: https://www.econbiz.de/10003807410
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The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar; Unnava, H. Rao; Montgomery, Nicole Votolato - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
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The safety of objects: materialism, existential insecurity, and brand connection
Rindfleisch, Aric; Burroughs, James E.; Wong, Nancy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003860903
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Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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When brand personality matters : the moderating role of attachment styles
Swaminathan, Vanitha; Stilley, Karen M.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 985-1002
Persistent link: https://www.econbiz.de/10003861949
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The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen; Jiewen Hong; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
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The use of Western brands in asserting Chinese national identity
Dong, Lily; Tian, Kelly - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 504-523
Persistent link: https://www.econbiz.de/10003895848
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali; Montgomery, Nicole Votolato - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
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A coal in the heart : self-relevance as a post-exit predictor of consumer anti-brand actions
Johnson, Allison R.; Matear, Maggie; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10009160935