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Everyday advertising context : an ethnography of advertising response in the family living room
Jayasinghe, Laknath; Ritson, Mark - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10009777323
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 615-631
Persistent link: https://www.econbiz.de/10010226766
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Creating the responsible consumer : moralistic governance regimes and consumer subjectivity
Giesler, Markus; Veresiu, Ela - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 840-857
Persistent link: https://www.econbiz.de/10010473358
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.; Smith, Robert W.; Walker … - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
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Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement
Han, Dahee; Duhachek, Adam; Agrawal, Nidhi - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 429-447
Persistent link: https://www.econbiz.de/10011584249
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Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.; Grayson, Kent - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy; Sweldens, Steven - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
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Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan; Kidwell, Blair; Hardesty, David M. - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 743-760
Persistent link: https://www.econbiz.de/10011951049