Narrow search
Showing 1 - 10 of 590
Cover Image
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Cover Image
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.; Grayson, Kent - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Cover Image
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.; Finkel, Eli J.; Allan, David; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Cover Image
Confidence and construal framing : when confidence increases versus decreases information processing
Wan, Echo Wen; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 977-992
Persistent link: https://www.econbiz.de/10009711952
Cover Image
The "shaken self" : product choices as a means of restoring self-view confidence
Gao, Leilei; Wheeler, S. Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10003860909
Cover Image
Witnessing moral violations increases conformity in consumption
Dong, Ping; Zhong, Chen-Bo - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 778-793
Persistent link: https://www.econbiz.de/10011780561
Cover Image
Do the crime, always do the time? : insights into consumer-to-consumer punishment decisions
Lin, Lily; Dahl, Darren W.; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10009777338
Cover Image
What makes things cool? : how autonomy influences perceived coolness
Warren, Caleb; Campbell, Margaret C. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 543-563
Persistent link: https://www.econbiz.de/10010401114
Cover Image
The effect of red background color on willingness-to-pay : the moderating role of selling mechanism
Bagchi, Rajesh; Cheema, Amar - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 947-960
Persistent link: https://www.econbiz.de/10009711955
Cover Image
Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K. - In: Journal of consumer research : JCR ; an … 15 (1989) 4, pp. 457-472
Persistent link: https://www.econbiz.de/10001068344