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The safety of objects: materialism, existential insecurity, and brand connection
Rindfleisch, Aric; Burroughs, James E.; Wong, Nancy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003860903
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The "shaken self" : product choices as a means of restoring self-view confidence
Gao, Leilei; Wheeler, S. Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10003860909
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The devil is in the deliberation: thinking too much reduces preference consistency
Nordgren, Loran F.; Dijksterhuis, Ap - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10003860917
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"Why my mother never threw anything out" : the effect of product freshness on consumption
Sen, Sankar; Block, Lauren G. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 47-55
Persistent link: https://www.econbiz.de/10003861036
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The fit of thinking style and situation: new measures of situation-specific experiential and rational cognition
Novak, Thomas P.; Hoffman, Donna L. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10003861079
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Influence of contagious versus noncontagious product groupings on consumer preferences
Mishra, Arul - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10003861085
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Temporal sequence effects: a memory framework
Montgomery, Nicole Votolato; Unnava, H. Rao - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 83-92
Persistent link: https://www.econbiz.de/10003861087
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Intergenerationally gifted asset dispositions
Bradford, Tonya Williams - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10003861090
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Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph; Katona, Zsolt; Chattopadhyay, Amitava; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10003861096