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The influence of a brand name's association set size and world frequency on brand memory
Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001099795
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Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective
Hong, Sung-tai - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 175-187
Persistent link: https://www.econbiz.de/10001099796
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Choice based on reasons : the case of attraction and compromise effects
Simonson, Itamar - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 158-174
Persistent link: https://www.econbiz.de/10001099859
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Compulsive buying : a phenomenological exploration
O'Guinn, Thomas C. - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10001099860
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The moderating effect of prior knowledge on cue utilization in product evaluations
Rao, Akshay R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10001063608
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Correlates of price acceptability
Lichtenstein, Donald R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 243-252
Persistent link: https://www.econbiz.de/10001063610
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Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Kardes, Frank R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 225-233
Persistent link: https://www.econbiz.de/10001063616
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Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Lynch, John G. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10001063619
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Competitive interference and consumer memory for advertising
Burke, Raymond R. - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 55-68
Persistent link: https://www.econbiz.de/10001063634
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The effect of plausible and exaggerated reference prices on consumer perceptions and price search
Urbany, Joel E. - In: Journal of consumer research : JCR ; an … 15 (1988) 1, pp. 95-110
Persistent link: https://www.econbiz.de/10001063707