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Household decision behavior : the impact of husbands' and wives' sex role orientation
Qualls, William J. - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 264-279
Persistent link: https://www.econbiz.de/10001068364
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A lifestyle typology to model young male drinking and driving
Lastovicka, John L. (contributor) - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10001068365
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Preschoolers' understanding of the informational function of television advertising
Macklin, M. C. - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 229-239
Persistent link: https://www.econbiz.de/10001068366
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Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
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The buying impulse
Rook, Dennis W. - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 189-199
Persistent link: https://www.econbiz.de/10001068368
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Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers
Bettman, James R. - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10001068369
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Measurement and structure of Kelley's covariance theory
Lichtenstein, Donald R. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 290-296
Persistent link: https://www.econbiz.de/10001018710
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After the new wears off : the temporal context of product involement
Richins, Marsha L. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 280-285
Persistent link: https://www.econbiz.de/10001018712
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Reference price model of brand choice for frequently purchased products
Winer, Russell S. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 250-256
Persistent link: https://www.econbiz.de/10001018720
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Consumer learning : advertising and the ambiguity of product experience
Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10001018727