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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of advertising : the review of marketing communications
210
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
177
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
150
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
Psychology & marketing
57
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
CESifo working papers
35
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ECONIS (ZBW)
31
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1
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Saved in:
2
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.
;
Schlosser, Ann E.
;
Poor, Morgan
;
Xu, Lidan
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
Saved in:
3
Language choice in
advertising
to bilinguals : asymmetric effects for multinationals versus local firms
Krishna, Aradhna
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 692-705
Persistent link: https://www.econbiz.de/10003806962
Saved in:
4
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
5
Bilingualism and the emotional intensity of
advertising
language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
6
Sex in
advertising
: gender differences and the role of relationship commitment
Dahl, Darren W.
;
Sengupta, Jaideep
;
Vohs, Kathleen D.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10003880182
Saved in:
7
Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
Saved in:
8
Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
Saved in:
9
The effects of thin and heavy media images on overweight and underweight consumers : social comparison processes and behavioral implications
Smeesters, Dirk
;
Mußweiler, Thomas
;
Mandel, Naomi
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 930-949
Persistent link: https://www.econbiz.de/10003962537
Saved in:
10
The self-activation effect of advertisements : ads can affect whether and how consumers think about the self
Trampe, Debra
;
Stapel, Diederik A.
;
Siero, Frans W.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 1030-1045
Persistent link: https://www.econbiz.de/10009006649
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