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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Consumer behaviour
581
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Janiszewski, Chris A.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
2,510
Journal of retailing and consumer services
2,052
International journal of hospitality management
839
SpringerLink / Bücher
824
Psychology & marketing
786
International journal of consumer studies
780
The journal of brand management : an international journal
703
NBER working paper series
620
The journal of product & brand management
511
Working paper / National Bureau of Economic Research, Inc.
508
Tourism management : research, policies, practice
486
Management science : journal of the Institute for Operations Research and the Management Sciences
478
Journal of marketing research : JMR
470
Technological forecasting & social change : an international journal
461
European Journal of Marketing
456
Journal of travel and tourism marketing
448
European journal of marketing : EJM
446
NBER Working Paper
444
Asia Pacific journal of marketing and logistics
442
Journal of marketing management : MM
426
Journal of Consumer Marketing
412
Journal of marketing
399
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
383
Journal of Product & Brand Management
380
Journal of marketing communications
379
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of advertising research
361
Journal of retailing
357
Cogent business & management
349
Journal of the Academy of Marketing Science
347
Journal of international consumer marketing
341
Marketing letters : a journal of research in marketing
335
Journal of fashion marketing and management
328
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
327
Journal of consumer behaviour : an international research review
324
International journal of contemporary hospitality management
323
Marketing intelligence & planning
315
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ECONIS (ZBW)
614
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614
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1
Brand
-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
2
Brand
public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
3
Word of mouth versus word of mouse : speaking about a
brand
connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
4
Does your company have the right logo? : how and why circular- and angular-logo shapes influence
brand
attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
5
Performance
brand
placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
6
When
brand
logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
7
Coke vs. Pepsi :
brand
compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
8
Out-of-category
brand
imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
9
Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
Saved in:
10
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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