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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Galli, Maria; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.; Germann, Frank; Bolton, Lisa E. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
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When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan; Nelson, Noelle M. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
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Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906