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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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What wins awards is not always what I buy : how creative control affects authenticity and thus recognition (but not liking)
Valsesia, Francesca; Nunes, Joseph C.; Ordanini, Andrea - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 897-914
Persistent link: https://www.econbiz.de/10011489858
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Altering speed of locomotion
Van den Bergh, Bram; Heuvinck, Nico; Schellekens, Gaby A. C. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 407-428
Persistent link: https://www.econbiz.de/10011584243
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In-store spending dynamics : how budgets invert relative-spending patterns
Sheehan, Daniel; Ittersum, Koert van - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10011883874
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Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan; Zhu, Rui Juliet; Jiang, Lan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003982902
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Planning to make unplanned purchases? : the role of in‐store slack in budget deviation
Stilley, Karen M.; Inman, J. Jeffrey; Wakefield, Kirk L. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 264-278
Persistent link: https://www.econbiz.de/10003997848
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Seeking freedom through variety
Levav, Jonathan; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 600-610
Persistent link: https://www.econbiz.de/10003919308
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The consumption of performance
Deighton, John - In: Journal of consumer research : JCR ; an … 19 (1992) 3, pp. 362-372
Persistent link: https://www.econbiz.de/10001136787
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The effects of background music in advertising : a reassessment
Kellaris, James J. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 113-118
Persistent link: https://www.econbiz.de/10001098508
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Demythologizing consumption practices : how consumers protect their field-dependent identity investments from devaluing marketplace myths
Arsel, Zeynep; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 791-806
Persistent link: https://www.econbiz.de/10008856974